SkyView Projects » Brand Marketing

Wordpress Integration

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:39:47 +0000

Wordpress is a popular platform for creating websites capable of vast customization, with an easily accessed back-end for updates. This Wordpress integration was a new website developed for a brand launch initiative.

SkyView Projects services utilized: Wordpress integration, copy writing, strategic marketing, brand management, and social media integration.

Website Management

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:34:45 +0000

Websites need to be maintained and managed. Whether new products need to be added, or a technical document needs to be altered, managing a website is just as important as its layout to keep it up to date for your audience. This website management was done for a fitness company. Ongoing product and company updates with strategic brand direction was used for increasing sales.

SkyView Projects services utilized: Website management, copy writing, brand management, project management, and strategic marketing.

Product Packaging

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:25:59 +0000

Packaging can make or break a product. Good packaging highlights the benefits and features of a product, while showcasing its capabilities. Here is an example of product packaging created for an international biometrics company for upcoming product launch.

SkyView Projects services utilized: Design direction, copy writing, strategic marketing, and brand management.

Point of Sale Purchase

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:18:38 +0000

Point of sale purchases pieces give you the immediate need to know selling points of a product. Done right, this piece can serve in the place of a sales person in a busy store. This point of sale purchase piece was create for a fitness company’s introduction into a large big box retail store.

SkyView Projects services utilized: Design direction, copy writing, strategic marketing, and brand management.

Product Tear Sheet

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:12:58 +0000

A simply solution for a design product, product tear sheets give just the immediate need to know information. Here is an example of a product tear sheet created for an interior designer to introduce a new furniture line brand.

SkyView Projects services utilized: Design direction, copy writing, and brand management.

Product Placement

SkyView Projects Wordpress — Sun, 07 Feb 2010 07:08:52 +0000

Placing a product strategically in the media is a great way to promote your brand while boosting your exposure. Here is an example of a product placement on the Price is Right for fitness equipment to boost sales and brand awareness. Five million unique impressions were made each time this episode aired.

SkyView Projects services utilized: Public relations, strategic marketing, and brand management.

Online Ads

SkyView Projects Wordpress — Sun, 07 Feb 2010 06:49:37 +0000

Online ads are everywhere and easy to find, but choosing where to place your ads and what those ads should be is where the strategy becomes apparent. This is a collection of online ads created for an international biometrics company. Strategically placed among industry specific websites and portals, both banner ads and animated images are represented.

SkyView Projects services utilized: Design direction, graphic design, copy writing, strategic marketing, and brand management.

Event Invitation

SkyView Projects Wordpress — Sun, 07 Feb 2010 06:42:14 +0000

One of the challenges with fundraiser events is getting enough of a turnout to justify to make the impact needed. Strategic marketing is most critical for non-profits when every dollar in makes such a difference. Here is an example of an event invitation created for a fundraiser event. A garden tour of Santa Barbara’s best gardens with all money benefiting the Foodbank of Santa Barbara County.

SkyView Projects services utilized: Design direction, graphic design, public relations, copy writing, strategic marketing, and brand management.

Brand Launch and Design Direction

SkyView Projects Wordpress — Sun, 07 Feb 2010 04:39:14 +0000

How a product looks and feels will determine the client loyalty toward your brand. This brand launch initiative to introduced a new logo and direction of a fitness company. This product was strategically designed to incorporate the latest technology and request of the high-tech consumer. Design direction, product launch, and brand marketing.

SkyView Projects services utilized: Design direction, project management, strategic marketing, industry analysis, and brand management.